Search results for "image schemas"
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The conceptualisation of austerity in the Portuguese, Spanish and Irish press
2017
The aim of this chapter is to analyse the conceptualisation of austerity in three different European cultures by identifying metaphorical expressions used in one representative newspaper of the Portuguese, the Spanish and the Irish press between 2011 and 2012. The metaphors were identified by searching for three keywords from the field of economy and politics (austeridade-austeridad-austerity, corte-recorte-cut and divida-deuda-debt) and were then classified according to the type of schema they instantiate, namely, propositional schema, image schema or event schema. Assuming the general framework of Cultural Linguistics and corpus-based and discourse-based approaches to conceptual metaphor,…
Cognition in HCI : An Ongoing Story
2009
The field of human computer interaction (HCI) is deeply rooted in cognitive science. But can cognitive science still contribute to the newest developments? This article introduces the recent trends towards “embodied cognition.” Then research on image schemas and their metaphorical extensions is reviewed as an example of how understanding a special branch of embodied cognition can be useful to HCI. Special emphasis is placed on the validity of the theory and its practicability in different phases of the user interface design cycle. It is concluded that cognition can still contribute to current HCI and that the dialogue between the different schools of thought is beneficial to the field.